According to Herzberg’s theory, which type of factor primarily motivates employees?

In Herzberg’s two-factor theory, motivators are the key elements that drive employee satisfaction and performance. These factors include aspects such as achievement, recognition, the work itself, responsibility, and opportunities for personal growth and advancement. When these motivators are present in the workplace, they can lead to higher levels of motivation as they fulfill employees' intrinsic desires for personal fulfillment and success.

The presence of motivators can greatly enhance job satisfaction because they tap into what employees find meaningful in their work. For instance, when employees feel recognized for their contributions or are given the chance to tackle challenging projects, they become more engaged and driven in their roles.

Hygiene factors, on the other hand, typically refer to elements that can lead to dissatisfaction if absent, such as salary, company policies, working conditions, and job security. While important for preventing dissatisfaction, they do not actively motivate employees. Extrinsic rewards and recognition programs also play a role in employee motivation, but they are often tied to hygiene factors rather than being the core drivers of intrinsic motivation found within the motivators.

Thus, motivators are recognized as the primary motivational factors in Herzberg’s theory, clearly indicating why this choice is the correct answer.